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Of course, Evans couldn’t have predicted how relevant never-ending product placement would feel 20 years later. Instead of subliminal messaging, paid promotions and #spon are the forces subtly and not so subtly altering our shopping habits. The fashion cycle may not spin as quickly as it does in the movie, but it goes pretty damn fast. What has changed is that instead of wide, sweeping trends, they’ve become more niche, specialized. The $490 “strawberry dress” from Lirika Matoshi became a trend among those who understand what “cottagecore” is—so are spiral Paloma Wool slides and checked pants for whimsically inclined Insta girls. The origin of these trends is a bit more nebulous than Fiona’s conspiracy, but it’s always worth teasing out what these status symbols are trying to say and how effectively their message gets across. Trends get kind of a bad rap. They’re often viewed as a lazy way to interact with fashion, to be brainwashed into thinking that orange is Out and leopard print is In! But they can signify a lot more than that, insecurity and group identity among them.
Most characters in the movie interact with these trends in some way. Even Cumming’s character, Wyatt, changes his glasses lenses to be the new trendy color. “Trend is something that I find that people glom onto in order to feel relevant in that moment,” Evans says. “So I looked at each character and asked the question of, where are they on their confidence level that they feel that they need to be exactly on trend? Or they want a hint of it, or they decide it’s just not for them.”One of the funniest bits, I think, is during the video for “Pretend to Be Nice,” when Melody is confronted by a screaming fan dressed in a mirror image of Melody’s signature low-rise jeans, scarf top, and cat ears with a bandana attached. Melody reacts by screaming back, then running away. In contrast, when Dawson’s Val is feeling left out of the group, she is shown wearing blue, whereas Melody and Josie have already moved onto purple and animal print. “She gloms onto the trend to feel like she’s included,” Evans says. “It’s a sweet nod to her state of mind in those scenes. Some of those things are so subtle, but clothing is so significant to our mental state.”
Every time I rewatch Josie and the Pussycats, I notice something different in how the clothes signal an internal shift for the characters, or foreshadow a development to come. They almost function like subtitles, adding context to the lavish outrageousness of the plot. There are five main style themes in the film, each centered around a color. The pack moves from pink to orange to blue to purple to animal print. In the beginning, everyone but our heroines are decked out in neon pink to various degrees. There are the obvious fashion victims, like the group of girls who show up at the Pussycat’s gig to mock them. Josie shoots at them,“Hey, did you guys all coordinate before you left the house, or are you wearing the same thing by accident?” (Later, these girls show up at the ‘Cats’ hotel room to fangirl, and are all wearing blue.) By the time the Pussycats arrive at their makeover scene—no 2001 chick flick would be complete without such a montage—the colors have already cycled through orange to blue. The girls exit the John Freida salon wearing purple, which, soon enough, will be the next color du jour.
Suitable for Women/Men/Girl/Boy, Fashion 3D digital print drawstring hoodies, long sleeve with big pocket front. It’s a good gift for birthday/Christmas and so on, The real color of the item may be slightly different from the pictures shown on website caused by many factors such as brightness of your monitor and light brightness, The print on the item might be slightly different from pictures for different batch productions, There may be 1-2 cm deviation in different sizes, locations, and stretch of fabrics. Size chart is for reference only, there may be a little difference with what you get.
- Material Type: 35% Cotton – 65% Polyester
- Soft material feels great on your skin and very light
- Features pronounced sleeve cuffs, prominent waistband hem and kangaroo pocket fringes
- Taped neck and shoulders for comfort and style
- Print: Dye-sublimation printing, colors won’t fade or peel
- Wash Care: Recommendation Wash it by hand in below 30-degree water, hang to dry in shade, prohibit bleaching, Low Iron if Necessary
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